Solely driving the operations of the marketing team at Counsel Press for over one year, my focus as Marketing Manager was to refresh and unify our design strategy. Joining the team in 2023, I worked to bring cohesion to our marketing mix and boost brand recognition for Counsel Press.
Delving into studying the terminology, nuances, and client needs of the uniquely niche appellate ecosystem, I worked to create elegant, vernacular-conscious, and professional materials that highlighted the industry-leading expertise of our teams and invited interest and trust from our market audience.
Skills
Branding strategy
Print and digital design
Content layout
Advertising strategy
Merchandise design
About Counsel Press
Counsel Press is the nation’s largest appellate services provider. Established in 1938 and rapidly expanding its nationwide presence and product offering lineup since 2024, Counsel Press provides expert appellate consulting, document preparation, and print production services to law firms filing appeals in state and federal appellate courts throughout all 50 states, including the U.S. Supreme Court.
Branding
My branding work at Counsel Press focused on building upon, refreshing, and expanding its existing branding identity, unifying the company’s branding elements, promotional collateral, and other marketing assets under a cohesive and attractive visual style.
Notable Project:
Merchandise
Serving a clientele in the legal space with an affinity for high-quality product, I wanted to create merchandise items that stood out in a sea of basic giveaways. Bringing a touch of humor and personability to my work, I created the I’m Appealing and Keep It Brief totebag and sticker designs.
Ads & Collateral
Building upon the renovated branding identity established for Counsel Press, I created a few key marketing collateral brochures to serve as sales enablement assets.
I also designed vibrant, custom-themed social media graphics to promote upcoming events and showcase our expert staff.
Notable Project:
Pitch Brochure
A polished, data- and graphic-driven brochure was created as part of a key pitch of Counsel Press services to a particular jurisdiction, highlighting its longstanding history and deep expertise in appellate work in that region.