Ads & Collateral

Project 1:

Overview Brochure

One of my first key projects in revitalizing the marketing operations at Counsel Press was to develop a general overview brochure describing the company’s appellate services and value proposition, to serve as a standard piece of digital shareable collateral as well as a printed asset to have on hand at in-person promotional events.

I consulted with leadership, our subject matter expert consultants, and older pieces of marketing collateral, gathering information to compile a narrative with vernacular-appropriate product descriptions, and drafting supporting copy. Designing the layout in Adobe InDesign for a bifold 8.5x11” format, I also created alternative versions with specific terminology tailored to the requirements of distinct courts and jurisdictions.

Project 2:

Social Media Graphics

Event Covers

The below “ad cards” were created to be shared on LinkedIn to promote Counsel Press’s upcoming educational webinars and CLE programs, as well as participation in large conferences, highlighting our partnership with legal professional organizations.

Some images licensed from Adobe Stock. Map graphics designed by me.

Testimonials & New Staff Announcements

To recognize the achievements, dedication, and excellent customer service of our appellate consultants, we began to publish outstanding customer testimonials on LinkedIn in a custom graphic “ad card” format. Special templates were also created to welcome incoming team members joining the company.

Project 3:

Pitch Brochure

The below brochure was created as part of a key pitch of Counsel Press services to a particular jurisdiction, highlighting its longstanding history and deep expertise in appellate work in that region.

Parts of this document have been censored to protect the sensitive nature of this content.