In five years at Kraft Kennedy, my main contributions to the team were innovation and modernization. Serving as an analytical and creative driving force, I held the role of Marketing Manager and lead designer, having transitioned upward from a graphic design internship.
With my ability to simplify, verbalize, and visualize complex technical concepts, the team and I created a vast library of educational and sales-oriented collateral, promotional material, and cultivated an exciting brand presence at industry events.
Skills
Print and digital design
Branding strategy
Copywriting and SEO
Content layout
UX design and coding
About Kraft Kennedy
Kraft Kennedy is a multidisciplinary technology consulting firm with over 30 years of experience, delivering business solutions to law firms, corporations, financial services firms, and nonprofit organizations. Championing deep in-house expertise on cutting-edge technology, Kraft Kennedy serves as a thought leader in the legal technology industry and a valued partner to global technology corporations.
Explore
Branding
My branding work at Kraft Kennedy involved not only introducing a defined color scheme and font selection for the company itself, but also developing branding for new proprietary products, annual conference series, and more.
Notable Project:
Kraft Kennedy University
Having joined the team just before its first event in October of 2017, I participated heavily in the inception of the annual multi-city conference series, developing all visual assets relating to the branding, on-site environment, and promotional campaigns.
Advertising
Sometimes a graphic can explain something better than a thousand words. Especially when that something is a complex technical service or the benefits of a lengthy hardware restructuring project.
Ads and infographics to the rescue.
Notable Project:
Infographic Design
My college background in IT management allowed me to effectively absorb the technical details of our services. Pairing that unique understanding with design capabilities, I was able to simplify and visualize those concepts into infographics.
Collateral
Producing informational marketing collateral such as 1-2 page product sheets and long-form whitepapers is an exercise in striking a balance between complex technical specifications, and simplified, end result-oriented content approachable to any reader.
Notable Project:
Whitepaper Layout
Accentuated with graphics and stock imagery, whitepapers provide an in-depth analysis of a key technology or service. Serving as gated content pieces, they represent the depth of knowledge and expertise of our in-house technologists.